Upper Arlington Public Library

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AI Is the New SEO for Small Business

How to Show Up in AI Search and Local Results

AI tools like ChatGPT are changing how customers find businesses. Learn simple, practical ways to help your small business show up in AI search, local results, and beyond—no tech background required.

Search is changing (and fast!) Instead of traditional “Googling,” more people are now asking AI tools like ChatGPT and voice assistants where to shop, who to hire, and what products to trust.

In this beginner-friendly session, you’ll learn how AI search works and what small business owners can do right now to stay visible. We’ll break it down in clear, practical terms and focus on steps you can actually implement (no technical experience beyond a very basic familiarity with ChatGPT, Google Business Profile, and your website needed!)

You’ll learn:

• How AI tools decide which businesses to recommend
• Why your online listings and website matter more than ever
• Simple ways to improve your chances of being shown in AI search results
• What to prioritize (and what to ignore) as a small business owner

This workshop is designed for local business owners, freelancers, and entrepreneurs who want to stay competitive as search evolves. Whether you’re new to SEO or already investing in marketing, you’ll leave with clarity, confidence, and actionable next steps.

Meet Your Facilitator: Amanda Kern
Amanda is the founder and CEO of Emerald Creative Content, an award-winning and
BBB-accredited digital marketing agency based in Columbus, OH. Since 2021, Amanda and her team have studied algorithms, tested SEO tactics, and measured outcomes for hundreds of local businesses across industries. As a former educator, Amanda brings learning best practices to each of her sessions to ensure the material is engaging and accessible for all.

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